Perth businesses are waking up to a harsh reality: throwing money at Google Ads without proper management is like burning cash in your backyard. With competition heating up across every industry—from Fremantle restaurants to Joondalup professional services—the difference between profitable campaigns and budget-draining disasters comes down to one thing: expert Google Ads management.
But here’s the catch. Not every agency claiming to handle Google Ads actually knows what they’re doing. Some treat it as an afterthought to their broader digital services. Others focus on vanity metrics like clicks and impressions while your conversion rates flatline and your ROAS stays stuck in the red.
What Perth businesses need are specialists who live and breathe Google Ads. Agencies that obsess over conversion rates, optimize for real ROAS, and operate with transparent management fees. The kind of partners who can turn your ad spend into predictable, profitable growth.
We’ve identified three Perth-based Google Ads management agencies that consistently deliver results. Each brings something different to the table, but all share one crucial trait: they make your advertising budget work harder than you thought possible.
The Top 3 Google Ads Management Agencies
3. Bonfire Digital – Data-Driven Performance Masters
Located in Subiaco, Bonfire Digital has built its reputation on one simple principle: every dollar spent on Google Ads should generate measurable returns. As a Google Certified Partner, they’ve moved beyond basic campaign setup to develop sophisticated strategies that consistently outperform industry benchmarks.
Google Ads Specialization: Bonfire’s strength lies in search campaigns and Google Shopping ads. Their team doesn’t just pick keywords and hope for the best—they conduct deep competitive analysis, implement advanced bid strategies, and constantly optimize based on performance data. Their Google Shopping campaigns are particularly impressive, often achieving ROAS figures that make other agencies envious.
Performance Metrics That Matter: The numbers tell the story. Bonfire’s client portfolio averages ROAS between 4:1 and 6:1, with many campaigns exceeding these benchmarks. They typically improve conversion rates by 35-50% within the first three months. Their standout success came from a national retailer where they transformed struggling campaigns into profit centers, achieving a 280% ROAS increase while reducing cost-per-acquisition by 60%.
Management Structure and Fees: Bonfire operates on a transparent percentage model, charging 15-20% of monthly ad spend with no hidden fees. This includes comprehensive monthly performance reviews, detailed reporting that actually makes sense, and direct access to Google Ads certified specialists. No junior account managers handling your campaigns—you work with people who know what they’re doing.
What sets Bonfire apart is their commitment to education. They don’t just manage your campaigns; they help you understand what’s working and why. If you value accountability, clear reporting, and consistent performance improvements, Bonfire delivers.
2. Dark Horse Agency – Creative Conversion Specialists
While many agencies treat Google Ads as a purely technical exercise, Dark Horse Agency understands that creative elements can make or break campaign performance. This Perth boutique agency combines strategic Google Ads management with high-converting creative assets that actually move the needle.
Google Ads Focus: Dark Horse excels at video ads, display campaigns, and remarketing strategies that turn browsers into buyers. They’re particularly strong at audience targeting, using Google’s advanced demographic and behavioral data to reach prospects at exactly the right moment. Their landing page optimization work often becomes the secret weapon that transforms mediocre campaigns into conversion machines.
Performance Metrics: Dark Horse consistently achieves conversion rates between 8-12% across their campaigns—well above industry averages. Their ROAS typically ranges from 3:1 to 5:1 for creative-heavy campaigns, which is impressive given the investment in visual content. Their breakthrough success involved a local lifestyle brand where strategic video ads generated a 450% increase in qualified leads while maintaining a healthy 4.2:1 ROAS.
Management Structure: Dark Horse operates on a fixed monthly fee model ranging from $2,500 to $5,000, plus your actual ad spend. This fee includes bi-weekly strategy sessions, creative production, and comprehensive campaign management. The advantage of this structure is predictable costs and included creative services that would typically cost extra elsewhere.
Dark Horse suits businesses ready to invest in both strategic management and creative excellence. If your brand has personality and you want Google Ads that stand out while delivering results, this is your team.
1. Pitch Black – PPC Precision Specialists
Pitch Black takes a refreshingly focused approach to Google Ads management. They don’t offer twenty different services or promise to handle your entire digital presence. Instead, they’ve mastered Google Ads and Bing Ads management with laser-sharp precision, delivering results that speak for themselves.
Google Ads Expertise: This Perth team specializes exclusively in PPC management, with particular strength in B2B lead generation campaigns. They understand advanced conversion tracking, attribution modeling, and the nuances of different bidding strategies. Their campaigns aren’t just optimized for clicks—they’re engineered for conversions that actually matter to your bottom line.
Performance Excellence: Pitch Black consistently delivers ROAS of 5:1 or higher for their B2B clients, with conversion rates typically ranging from 6-10%. Their most impressive win involved a Perth B2B company where they doubled qualified leads within three months while achieving a 6:1 ROAS—all without increasing the ad budget.
Management Fees and Structure: Pitch Black operates on a performance-based model with no setup fees or long-term contracts. You get weekly optimization reports, direct access to specialists, and the confidence that comes from working with people who treat your budget like their own. If campaigns don’t perform, neither do they—which explains their obsession with results.
Pitch Black is ideal for businesses tired of digital fluff who want their Google Ads to generate real returns. They don’t promise quick fixes or overnight success, but they deliver sustainable, profitable campaign performance.
Key Qualifications to Look For
When evaluating Google Ads management agencies in Perth, certain qualifications separate the professionals from the pretenders:
Google Ads Certifications and Partner Status: Look for agencies with current Google Partner or Premier Partner status. This demonstrates ongoing education, performance standards, and access to Google support resources.
Proven ROAS and Conversion Metrics: Any serious Google Ads agency should provide specific performance metrics from existing clients. Be wary of agencies that speak in generalities or focus solely on vanity metrics.
Transparent Reporting and Fee Structures: Professional agencies provide detailed, understandable reporting and clear fee structures. Hidden costs and vague reporting are red flags.
Industry-Specific Experience: While Google Ads principles are universal, agencies with experience in your industry understand the unique challenges, customer behavior, and competitive landscape you face.
Advanced Conversion Tracking: Proper attribution and conversion tracking are essential for campaign optimization. Your agency should implement comprehensive tracking that connects ad spend to actual business results.
Understanding Management Fee Structures
Google Ads management fees in Perth typically follow one of three models:
Percentage-Based Fees (Most Common): Agencies charge 10-20% of monthly ad spend. This aligns agency interests with performance since higher-performing campaigns justify larger budgets. Typical range: 12-18% for established agencies.
Fixed Monthly Fees: Predictable monthly costs regardless of ad spend, usually ranging from $1,500-$5,000+ depending on campaign complexity and included services.
Performance-Based Models: Less common but increasingly popular, these tie management fees to specific performance metrics like ROAS or cost-per-acquisition targets.
Always clarify what’s included in management fees versus additional costs. Setup fees, creative production, landing page development, and reporting tools may cost extra depending on the agency.
Evaluating ROAS and Conversion Performance
Understanding realistic performance expectations helps you make informed decisions:
Industry Benchmarks: E-commerce typically sees 3:1-4:1 ROAS, B2B services often achieve 4:1-6:1, while high-value professional services can exceed 8:1 ROAS.
Conversion Rate Expectations: Search campaigns typically convert 2-5%, while display campaigns average 0.5-1%. Higher rates suggest excellent targeting and optimization.
Attribution Models: Understand how your agency attributes conversions. Last-click attribution may undervalue upper-funnel campaigns, while data-driven models provide more accurate performance pictures.
Performance Timeline: Expect 2-3 months for significant optimization improvements, with ongoing refinements delivering continued gains over 6-12 months.
Choosing Your Google Ads Management Partner
Selecting the right Google Ads agency starts with honest assessment of your needs and goals:
Budget Considerations: Minimum viable ad budgets typically start around $3,000-$5,000 monthly for meaningful results, plus management fees.
Business Goals Alignment: Match agency strengths to your objectives. Need brand awareness? Consider creative-focused agencies. Want lead generation? Choose conversion specialists.
Communication Preferences: Some businesses prefer hands-on collaboration, while others want to set goals and review results. Choose agencies that match your management style.
Long-term Partnership Potential: Google Ads success builds over time. Look for agencies interested in growing with your business rather than quick wins.
The Google Ads landscape in Perth is competitive, but that works in your favor. Agencies must deliver real results to survive, which means more accountability and better performance for businesses ready to invest in professional management.
Whether you choose the data-driven precision of Bonfire Digital, the creative conversion expertise of Dark Horse Agency, or the focused performance approach of Pitch Black, the key is partnering with specialists who understand that your Google Ads budget represents real money that should generate real returns.
The difference between profitable Google Ads and expensive experiments comes down to expertise, transparency, and commitment to results. Choose wisely, and your advertising budget will become one of your most valuable business investments.